12/30/2023 0 Comments Scribe winery march 2![]() ![]() ![]() “I find myself saying this a lot recently when talking about him: If you think he’s a talented winemaker, wait until you meet him. Matthiasson, known for his viticultural work in Napa and radical approach to making West Coast wines, came on board first. Everything from a screw to a fixture to material to function-it’s all important, and the confluence of all the elements is what makes it work.”įor the wines, Khaledi enlisted two esteemed winemakers to helm production: Steve Matthiasson and Diana Snowden Seysses. “As we were developing the project, we often reminded ourselves that the devil lies in the details. To bring his design vision to life, Khaledi partnered with Los Angeles-based architect Barbara Bestor, known for her work for Jamba Juice’s innovation bar, Beats by Dre HQ, Intelligentsia’s West Coast operations and BODE Palm Springs. “Aside from having a technical understanding of architecture, she understands the cultural nuances as well,” says Khaledi. In 2017, Khaledi opened Ashes and Diamonds as an homage to Napa’s midcentury heyday. Taking notes from midcentury pioneers like Albert Frey, Donald Wexler and Ray and Charles Eames, the winery’s design is strikingly minimalist and modular, and its wines are classic California. Napa Valley may be known for its grandiose European-inspired wine estates, but when Kashy Khaledi set out to open a winery in the iconic region, his mind was on modernism. A&D's wines are made with low-intervention techniques to capture the essence of California terroir. ![]() Steve Matthiasson is one of the two winemakers at Ashes and Diamonds. “As we were developing the project, we often reminded ourselves that the devil lies in the details," says Khaledi. Midcentury pioneers like Albert Frey, Donald Wexler and Ray and Charles Eames inspired many of the design elements. Diana Snowden Seysses is half of the A&D winemaking team. Architect Barbara Bestor designed the winery. Khaledi says his favorite aspect of the design is "the way it makes you feel when you sit inside of the space." | Photo by Emma K. The design of the winery buildings was inspired by a midcentury California aesthetic. Kashy Khaledi left his day job as an advertising and marketing creative director to launch the winery. The beautifully unconventional exterior of Ashes and Diamonds. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |