12/28/2023 0 Comments Sick junk banWith public support, Kahn confirmed the ban of unhealthy food on London’s transportation network in late November 2018. found that only 20% of Londoners oppose the ban. The Mayor’s online Talk London platform, a citizen engagement platform, received 1,500 responses with 82% supporting the ban.Īdditionally, a random survey of 1,020 Londoners by YouGov Plc. 92% supported the ban, according to the mayor’s press release. More than 500 Londoners gave feedback via emails and letters. What does the public think? Junk food ads on ticket gates in a London station. “It is absolutely imperative that we take tough action against this ticking timebomb now, and reducing exposure to junk food advertising has a role to play in this - not just for children, but parents, families and care givers who buy food and prepare meals,” Khan said according to the press release. TfL‘s advertising estate makes up 40% of London’s out of home advertising by revenue, according to the draft plan. With 30 million journeys made every day, the TfL network is a key player in the advertising industry. The more children are exposed to ads for unhealthy food, the higher their risk for consuming those foods and the higher their risk for overweight and obesity. London’s transportation network, Transportation for London (TfL), is an untapped opportunity to promote healthier food options, according to the plan. The draft plan addresses issues like food insecurity marketing and promotion of unhealthy food food procurement by public and private sectors, like schools, hospitals, businesses, and tourist attractions maternal and infant health urban farming and food growing projects as well as environmental concerns regarding the processes to grow, package, and transport food. Parts of London are food swamps, just as they are in the United States. “That is why we need to emphasize that it is the food environment in which people live and are surrounded by that needs to change.” “Language around ‘healthy choices’ too often blames people for things that are not their fault,” the draft plan states. In May 2018, Khan released the Draft London Food Strategy for public input.ĭeveloped by the London Food Board, the draft plan provides a framework of six priority areas to make the food system work better for all Londoners. Khan, and many others, want a better food system in London to reduce the gap between child obesity rates in the richest and poorest areas in London. He is also concerned about childhood diabetes, which is also on the rise. “It’s completely unacceptable that in a city as prosperous as London, where you live and the amount you earn can have a massive impact on whether you have access to healthy, nutritious food,” the mayor said in a press release. London Mayor Sadiq Khan is particularly concerned because children living in deprived neighborhoods are almost twice as likely to be overweight. Of children ages 10 and 11, more than 37% are overweight or obese. London has one of the highest childhood overweight and obesity rates in Europe. London will ban advertisements for unhealthy food on public transportation in February 2019, as a publicly approved way to reduce rising obesity rates.
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